Establish trust, demonstrate professionalism - I want my guests to know and feel that I’ve done my homework on them, their interview topics, and company.
GOAL NO. 2
Create authentic relationships - Before the cameras start rolling, I get to know my guests on a personal level to help them feel comfortable.
GOAL NO. 3
Foster a collaborative, conversational environment - The best trait of an interviewer is listening to her guests.
My vision is to tell concise and relevant stories through the voices of my guests. I do that by leading friendly and engaging filmed conversations that audiences appreciate.
"Lisa Martin is the rare interviewer who makes her subject shine. Her conversational style calms nervous guests before the interview and keeps them relaxed on air, so they look their best. She then simplifies the most complex responses and topics, so the audience can keep pace with the guests. Most importantly, she is always looking for "what's in it for the audience" so they care about what is being said. If you want to truly connect your communication to your customers, you want Lisa Martin."
